AIGC Reshapes the Audio-Visual Industry Ecosystem

On April 17, during the 16th Beijing International Film Festival’s core industry forum, Zhao Chunyan, general manager of Shichuang Langyuan and head of the Beijing AIGC Audio-Visual Industry Innovation Center, officially launched the AIGC audio-visual industry comprehensive innovation ecosystem. This initiative aims to promote five core measures across the industry: AI full-stack technology supply, AIGC-OPC creative talent supply, audio-visual data asset security, leveraging resources for IP transformation, and expanding the boundaries of audio-visual content. The goal is to build a sustainable, perceptible, consumable, and communicable complete cultural IP market, fostering a chain ecosystem of “technology foundation + full-chain services + demonstration scenarios” that nurtures a “mass-producible, verifiable, and monetizable” AIGC audio-visual content ecosystem.

The Beijing AIGC Audio-Visual Industry Innovation Center, guided by the Beijing Municipal Radio and Television Bureau and the Chaoyang District Government, is built on the foundation of 100,000 cultural enterprises and 3,200 film and television companies in Chaoyang. It serves as an open and shared public service platform for the entire industry. By 2025, it will launch six major service platforms: intelligent computing power, intelligent entity production, audio-visual digital content creation, incubation services, talent services, and business promotion. To date, the innovation center has gathered over 100 technology and film enterprises, including China Film AI, Alibaba Cloud, Huawei Cloud, Youku, iQIYI, and various leading universities and national research institutions, creating a comprehensive industrial ecosystem covering computing power, audio-visual data supply, video models, AI technology tools, and demonstration scenarios.

As the operational entity of the Beijing AIGC Audio-Visual Industry Innovation Center, Shichuang Langyuan’s comprehensive innovation ecosystem plan focuses on leveraging Chaoyang’s rich cultural consumption resources in close cooperation with the district government. It aims to promote the scene-based commercialization of premium cultural IPs while exploring new content tracks such as XR, interactive film and games, and naked-eye 3D, thereby expanding the boundaries of audio-visual content and enriching AIGC audio-visual forms.

At the event, it was reported that Chaoyang District has cultivated AIGC intelligent platforms like Nianlun AI and Nano AI, forming a full-stack technical support system from algorithm models to content production tools. This system provides efficient intelligent production solutions for film, animation, short videos, and digital performances, significantly lowering creative barriers and enhancing production efficiency. The Chaoyang District Government has also launched an annual special support fund of 150 million yuan for high-quality cultural industry development, part of which focuses on supporting AIGC public technology service platforms, offering up to 30% and 2 million yuan in funding subsidies for eligible AIGC technology R&D and application projects.

In terms of talent supply, the AIGC and audio-visual OPC super-creative talent platform operated by Shichuang Langyuan has established a full-cycle cultivation system, serving over 500 enterprises and connecting more than 5,000 creators. By collaborating with 12 universities and nearly 200,000 faculty and students, it aims to build a talent reservoir for the AI audio-visual industry, directing the supply of composite talents such as AI screenwriters, AI directors, digital artists, and AI engineers, thereby solidifying the industry’s talent foundation.

Data security and standard construction are also advancing simultaneously. Shichuang Langyuan is collaborating with Beijing Data Group and CCTV Yicheng to explore mechanisms for developing and utilizing audio-visual data resources, promoting compliant circulation and value transformation of data. They are also working with the China Broadcasting Union and the Beijing Academy of Broadcasting Science to advance the establishment of industry governance standards for AIGC-generated content.

The comprehensive support for IP transformation and scene innovation continues to break new ground. Leveraging Chaoyang’s deep cultural consumption resources, the innovation center will work closely with the district government to link various cultural landmarks and events, using policy, funding, space, and traffic to drive the scene-based commercialization of IP content. It will also establish R&D laboratories for cutting-edge audio-visual technologies such as XR, interactive film and games, and naked-eye 3D, aiming to create innovative works that resonate with the times and expand the boundaries of audio-visual content.

A representative from Shichuang Langyuan stated that the decades of cultural heritage and resource endowment in Chaoyang provide fertile ground for the AIGC audio-visual industry. The innovation center will continue to play a pivotal role in the ecosystem, bridging the gap between industry, academia, and research to promote the deep integration of culture and technology, allowing “the roots of culture to give rise to the fruits of technology.” In the future, the Beijing AIGC Audio-Visual Industry Center will continue to open its ecological resources, welcoming more enterprises, AIGC super-creatives, and institutions to join the collaborative innovation alliance, building a comprehensive collaborative innovation ecosystem for the AIGC audio-visual industry and winning together in the new era of intelligent audio-visual.

At the same time, the innovation center, along with partners such as China Film Artificial Intelligence Research Institute, Yitong Film, Beijing Zhiju, Quwan Technology, and Dinosaur Film, showcased various experiences at this year’s Beijing International Film Festival, including intelligent film review systems, atmospheric design assistants for film scenes, AIGC short film creative systems, AI dubbing and translation systems, and a naked-eye 3D trailer for “10 Rooms of Death Squad.” These experiences allow industry professionals and the public to closely perceive the impact of new technologies on the film industry.

Additionally, a 600-square-meter AIGC audio-visual industry innovation application exhibition has opened at Shichuang Langyuan Station, providing a one-stop understanding of the current applications of AI technology in various sectors such as cinema, series, 3D animation, gaming, XR, short dramas, comics, advertising, live e-commerce, and cultural tourism. Activities focusing on AI creation and talent exchange, such as the “Keli AI Creator Workshop” and “Shichuang Langyuan ‘Offer Shop 3.0’” are also being held at this year’s main venue of the Beijing International Film Festival.